Targeted Press Release Writing - 4 First Steps To Excel At Press Release Writing
Posted by Goody on 05/1/08 in Business
Publicity is one of the most efficient and cost-effective marketing strategy that builds the credibility of a business to gain an edge over its competitors. And the best way to get publicity is through press release writing. Press release can dramatically increase your profits and sales and it can also bring the much-needed exposure to your company. In addition, it can be a great tool in enhancing your company’s projected image or reputation. Here are the first best 4 steps to help you out in writing your press releases:
1. Only write a press release when your company has newsworthy information. Press releases, unlike articles can’t be just about the features of your products or services. They must talk about interesting topics like product launching, promotions, or when your company has reach milestone (reached 1 million subscriber benchmark, received recognition, or changing management).
2. Make your title interesting. Your title should summarize the information that can be found in your press release. It must answer the why, who, what, why, and when questions of your potential readers. A good example of a press release title is “Company B to merge with Company A in December to expand internet services in United States”. In addition, your title must contain relevant keywords so it can easily be found by your target market.
3. Do not use too much hype. Absolutely no exaggeration, excessive use of fancy language, and adjectives in press release writing. Instead, deal with facts and present them as direct as you can. Remember, you must not sound like you are pitching your products and services when writing press releases.
4. At the end of your press release, be sure to leave as much contact information as possible. This includes the contact person, phone, address, fax, email, and web site address.
Do you want to learn more about how I do it? I have just completed my brand new guide to online writing success, ‘Secrets of Writing Online’
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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Tags: Press Release, Press Release Writing
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