How Soon Can We Get Underway?
Posted on April 19, 2008 - Filed Under Business | Leave a Comment
If we could absolutely know right away who was destined to buy from us, and distinguish these folks from non-buyers, selling would be a lot easier; don’t you agree?
Of course, we can’t be certain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable customers.
QUALIFYING prospects is the process of determining whether people have the means, the motivation, and the clout to buy.
Unfortunately, when qualifying is done, it usually sounds brusque.
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