Know Thy Target Group!
Posted by Goody on 07/25/08 in Business
You need to understand who your target group is and what motivates them. Take the time to understand your target or niche group and your marketing and business success will reflect this effort.
You need to understand who they are and what motivates them. You want to paint a picture of who these people are - their habits, vital statistics (demographics), their character or personality (psychographics) and their buying habits.
Let me expand on demographics and psychographics.
Demographics for individuals are their vital stats such as age, gender, marital status, education, income and so on.
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