Customer Loyalty Is Not New
Posted by Goody on 02/20/08 in Business
Customer loyalty is one of the current buzz words in business. Due to the cost of securing new customers being anywhere from 6 to 8 times the cost of maintaining existing customers, developing loyal customers makes a whole lot of common sense.
Yet, if we look to the past, we can read about someone who understood the value of customer loyalty and more importantly how to develop that loyalty. Are you curious as to whom this fellow was?
He wrote the following:
tag this