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Prepare the property first then show and sell.

Congratulations! You’ve done your homework. You’ve Interviewed professionals, established a realistic price, completed all repairs. You’ve made the property sparkle and stage the property for showing.

Now that the sign is in the yard, every hour of every day is show time.

Lights–Camera–Action!

Many sellers post a showing checklist on the refrigerator so they can see it every day. They keep the house in showing condition at all times.

Showing Checklist:

1. Dishes are done and put away.

2. Beds are made.

3. Curtains are open.

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Everyone knows the guy, the “old school real estate agent”. He complains all the time business is bad and the market is down, that is until talking with another agent, when suddenly the market is booming and business has never been better!

Evolution has left this person stranded in 80’s technology with 80’s techniques and unfortunately 80’s business attire. Talking to one of these “old school real estate agents” is like a bad replay of a Zig Ziglar or John Hopkins sales course, they have all the glib responses, but are totally missing the concept of real estate today.

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Selling a home “By Owner” is just as much about how you present YOURSELF both in word and deed as it is about how your house is presented. Many homeowners believe to maximize their home sale profit they should sell it themselves. A recent survey revealed that approximately 30 percent of homeowners intend to sell their home without a real estate agent. The biggest barrier to selling a home by owner is often the fear of legal contract documents, real estate contracts can be a scary issue for most home buyers and sellers. One of the keys to selling is to have all the necessary information about the buying process including financing available to prospective buyers.

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