Posted by Goody on 07/25/08 in Business
You need to understand who your target group is and what motivates them. Take the time to understand your target or niche group and your marketing and business success will reflect this effort.
You need to understand who they are and what motivates them. You want to paint a picture of who these people are - their habits, vital statistics (demographics), their character or personality (psychographics) and their buying habits.
Let me expand on demographics and psychographics.
Demographics for individuals are their vital stats such as age, gender, marital status, education, income and so on.
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Posted by Goody on 06/8/08 in Business
The essential purpose of a small business is that your product or service provides some kind of solution to some kind of need or problem. Learn how to figure out what your prospects’ and clients’ problems are so you can demonstrate credibly that you can provide the solution.
The essential purpose of a small business or company is that your product or service provides some kind of solution to some kind of need or problem. In other words, people’s problems are your opportunities.
This is a preview of
Your Customer’s Problems are Your Marketing Opportunities
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