The Focus On Customers In Web 2.0
Posted by Goody on 06/27/08 in Computers and Technology
In the first phase of the evolution of the internet, customer input, such as reporting bugs and glitches, enhancement requests, and complaints were an important part of software development that was largely ignored. The Service and Support Professionals Association (SSPA) commented on this trend, calling consumer input “just lines of code” that were “easily ignored.” However, with customer frustration at an all time high and brand loyalty at an all time low, for-profit companies have a new focus on customer loyalty.
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