Posted by Goody on 06/4/08 in Business
Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through “word of mouth” promotion.
As business owners I’m sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it’s said that publicity is seven times more effective.
However you may also think that you don’t have the skills or knowledge to gain publicity and maybe you’re not in a financial position to hire a PR firm (yet!).
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Posted by Goody on 02/25/08 in Internet
The idea of writing a novel directly into a blog is not new. In fact there was quite the little fad that took the blogging community by storm in 2004 when numerous writers kept trying to find new ways to use the blogging format to their advantage. Many of the new blog formats died out, including the blog novel. However, the reasons for the blog novel’s demise have more to do with the fact that it is a hard project to complete than that it does not work or is not fun.
This is a preview of
The Blog Novel - How To Make Them Work For You
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Posted by Goody on 01/18/08 in Business
The press and media love an expert. It provides them with a valued opinion on a story and also helps them to move the story on. Making yourself an expert in the eyes of the press and media is hugely valuable. It gives you exposure to many people and used wisely will help to support your business. So, what can you do to make yourself an expert?
This is a preview of
The Media - How To Make Yourself An Expert
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