What’s a niche and why is it important to the articles you write?

The articles you write will not be read by everyone, only those who are interested in your topic. That group of people is your niche. Carefully select your niche because you are the only writer who can reach the hearts of those who need to hear your message. Don’t worry about all the other writers in your niche because they will not appeal to those who will relate to you.

Yes, there are better writers than you, but you are not competing with them. They have a message that only their niche will hear, receive, and apply. Your impact on the people who read your writing is just as powerful. Do not hesitate to share the passions of your heart with them.

When defining your niche, be as specific as possible in identifying who your message is for. Are you trying to reach the hearts of parents, joggers, cooks, singles, teens, dieters, etc?

Continue to narrow the category you select. For example if parents are the readers you target, which parents are you interested in reaching? Is your message for young moms, single moms, single dads, moms of teens, weekend fathers, parents of children with disabilities, or empty-nesters? Although the overall needs may be the same, there are pains and problems within each subcategory that the others may or may not experience.

Know your niche. Know their problems, pains, desires, and what keeps them up at night. One method of discovering the answers to these questions is asking. Ask people around you who are in the niche you write for. Find out what their interests are as well as their needs. Never think you know everything about them because you don’t. Let them help you meet their needs.

When you ask the people in your niche what’s important to them, listen to their answers. Respond in a way that is best for them so they hear, receive and are able to apply the information you have shared with them. By that, I mean do they want to read an article or is it easier to for them to hear your message. Present your information in a way that is easily consumed by them.

When writing, your words are as powerful as the benefits they bring to others. Only you can deliver the message that is well suited to the people in your niche who need to hear you.

Write your powerful message in an article. Your niche is waiting to read it.

If you would like help writing your first article, use a step-by-step guide for article writing.

Lessie Harvey, iCoach-WritingSpeakingMarketing, offers you a free step-by-step article writing template. To get yours, go to: http://www.icoach-writingspeakingmarketing.com

After writing your first article, you can also get two more free templates at: http://www.tipsforwritersandspeakers.com

I invite you to also check out the free weekly teleseminars on article writing at: http://www.icoach-articlewritingfreeteleseminars.com

Tags: article marketing, article writing, articles, Lessie Harvey, niche, writing articles

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